Past Service Concept
Mall Wall is a large format digital sign that is placed in a mall or public setting. It takes digital signage to the next level of interactivity, allowing shoppers to interact with the sign from their mobile phones. Shoppers can use their NFC enabled phones to scan NFC tags and initiate a session with the Mall Wall. No custom application is needed on the phone, as all phone screens are implemented as HTML5 mobile web pages.
Identifying the Opportunity
At the highest level, we identify a business need in a specific market, quantify the revenue potential of addressing that need, and illustrate how the service concept uniquely achieves this. These high-level documents are publicly available. More detailed Business Model information is available to ng Connect members or by request to non-members with a business interest in the concept.