Overcoming IoT Market Inertia

When the ng Connect Program was founded a number of years ago, the vision of the program was to drive the adoption of LTE. The belief was that by developing an ecosystem and having the members of that ecosystem work together to create example concepts, the adoption of LTE would accelerate due to the usefulness, viability, and path to revenues being demonstrated. This proved to work well as the ng Connect Program has continued to grow and prosper.

After LTE rollouts began to occur, we shifted the focus to include other access technologies. This proved to be the right strategy as we’ve completed and have in progress some successful market trials that are based upon fixed ultra-high broadband deployments.

At this time we’ve reached a new inflection point for the program. As you can see if you’ve read the recent posts to this blog, we’re transitioning to a focus on IoT. The opportunities are enormous. It’s projected that billions of things will be connected and that hundreds of billions in revenue will be generated. I’m not quoting exact numbers because there are a wide range of estimates bouncing around. One thing is clear, though – this is big.

If you study this a bit, though, this is like many previous rollouts of new technology. It begins slowly. Early markets tend to be fragmented, standards may not be completely ironed out, and everyone is figuring out how to make those revenue estimates become reality. Value propositions need to be worked so that benefits flow to where value is provided in a fair way.

By bringing together an ecosystem in the way we do, we become a catalyst to accelerate this market and drive earlier adoption. As was mentioned in a prior blog post, we’ve formed a new community within the ng Connect Program, the IoT Community. By bringing together a focused set of companies to develop new solutions and services while in parallel developing the business models that enable sustainable monetization, we will accelerate IoT adoption and secure our parts in this huge market.

Our recent completed market trial of the Connected Bus Shelter is a great example of our transition toward the IoT. We created a concept, suggested business model opportunities that it enables, and tested it in a real market. This is our model and we hope to do many more like it.

A number of layers are needed to implement this IoT. The layers include the sensors and devices, the connectivity, the data, the applications, and the platforms to manage it all. Our ecosystem community needs to include entities in all the layers. By integrating the pieces together, we move the market away from fragmentation.

Do you want to be part of defining the IoT? If so, please check out the new community and join us in shaping the IoT.

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