Last week on 19-20 July, Nokia hosted a ng Connect Program workshop in California’s Silicon Valley at Club Auto Sport. And yes, the focus was on Automotive. Representatives from 23 companies came together to collaborate.
Day 1 was a day of learning as is typical of our workshops, and included presentations, panel sessions, and even a fireside chat (without the fire). The day kicked-off with Jason Collins providing updates on the program, outlining the objectives of the workshop, and sharing an IoT Overview on why the potential is so large.
The early presentations proved to segue nicely into an overview of the Automotive Ecosystem given by Roger Lanctot of Strategy Analytics. Roger’s presentation was based on key automobile trends including digitalization, electrification, personalization, connectivity, new ownership models, and autonomy.
Next up was a panel session on “Future Tech Trends in Automotive”. The panel included Jason Elliot from member Nokia (5G), and Craig Lozofsky from member Zubie. Zubie provides OBDII devices and connected car services including data access to manage fleet vehicles and for insurance applications. From this session came lots of interesting discussion around the impact 5G will have on connected cars, and what types of data and analytics will be supported by cars in the future.
Rounding out the morning learning was a really good discussion between Rob Moore, CTO of member Hertz, and Nash Parker of the Nokia team. Rob clearly outlined the rental car industry’s pain points. There was discussion about how the IoT can resolve some of the pain points and at the same time create new service opportunities for the industry going forward.
In the afternoon, we had an enlightening presentation from Mike Bourton of member Kitu Systems, who shared information on trends in power distribution and the link to the growth of electric vehicles. Again, the IoT has the potential to enable some emerging issues to be resolved.
The afternoon wrapped up with a short primer on business models and using the business model canvas, followed by some instructions for the working part of the meeting.
Day 2 participants engaged in a facilitated brainstorming process and by day’s end presented their solution concepts with value propositions, use cases, and starts for business models.
At the end of the process, the 5 teams had come up with solution concepts as they normally do during a workshop. There was one difference this time, though. We usually see a range of ideas often in unrelated niches. In the case of this workshop, there was a common theme that ran through the newly created concepts. This allowed us to merge the ideas into one overall concept with different “sub-concepts”. This promises to be an exciting opportunity to tie together a number of good ideas into something greater. Watch for future communications about our latest concept as it moves forward!